Leadership for Life focused on Strategy for Business in Unpredictable Times
Published 5/10/2012

Program of the second year of Leadership for Life conference was released.This unique event will take place on June 13, 2012 at Boscolo Hotel Prague. It brings inspiration for efficient company management by a combination of best practices from leadership in entrepreneurial and corporate environment.

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Doing bold, authentic and truthful marketing pays off
Published 5/8/2012

Thursday, May 3rd was the date of the 13th Marketing Management Congress. More than 130 participants met in Prague Boscolo Hotel to make sure, whether courage has not still vanished from the Czech marketing. Also disproving marketing myths and misconceptions were on the program. Although agencies and clients mainly lack the will to pursue more ambitious ideas, the local and foreign examples shared at the congress brought a welcomed inspiration for the participants, and perhaps even a motivation to break a vicious circle of the Czech convenience, apathy and cowardice.

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Program of the marketing event of the year, 13th year of Marketing Management Congress, has been published.
Published 4/2/2012

Marketing Management Congress with the subtitle "lucky thirteen" brings exceptionally rich program, offering nearly 20 speakers from both the Czech marketing field and abroad. They will debate about the right balanced mix of courage, insolence and accountability in marketing of today.

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As a keynote speaker of the 13th year of the conference Marketing Management with the conference motto „Lucky Thirteen. Are you putting your faith in old superstitions?“ will be introduced Riki Drori, Marketing Director, Google. Sign up early!
Published 3/30/2012

The 13th year of the conference Marketing Management will introduce a lot of outstanding marketing personalities. One of them in the role of keynote speaker will be Riki Drori, Google’s Marketing Director for East and South East Europe and also Deputy Head of Marketing for SEEMEA, covering over 110 countries. Since joining Google in 2006, Riki focused on delighting users with Google products and managing scalable campaigns to promote Google advertising solutions for advertisers and agencies globally.

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The first Czech Congress with the Topic of New Company Mobility Visions
Published 3/30/2012

Mobility Management Congress that will take place on April 26 at President Hotel in Prague, will be the first of its kind focused on trends in complex management of enterprise mobility. Such mobility, which takes account of all modes of company transport, including business trips or commuting to work, and accents its overall effectiveness and reduction of negative impacts.  The Program of the Congress raises the legitimate interest of attendees – just in the first week after publication of the program there are over 50 participants registered, coming from top management of the companies across all market segments.

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Business needs the real sustainability strategy alias Epitaph for terms that are often misused like CSR
Published 3/16/2012

Wednesday 14th March brought a summit of those who are not indifferent to the future, and who realize the importance of sustainable business development in all its contexts, whether it's a link to the consumers´ value orientation, harmonisation of relations with partners, responsibility towards employees or reduction of business impact on environment. The second annual Forum for sustainable business was organized by the company Blue Events in cooperation with the University of Economics in Prague.

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The concept of sustainability cannot be the matter of one department, but of the entire company
Published 2/6/2012

Program of the second year of Forum for sustainable business has the ambition to introduce the topic of sustainability as a key competitive advantage of the companies that incorporate it into their business strategies and share it across the entire company, not just as a matter of one specialised department. The Conference, which will be held on March 14 at the Dorint Hotel Don Giovanni will bring contributions of the leading foreign and Czech companies management that will share their experience. Concluding part will belong to a large panel discussion focused on specific sustainability issues in the Czech environment and the role of company management positions in their enforcement.

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Retail Summit 2012: Eight hundred participants were convinced it would be a mistake to overlook the forest of new opportunities behind the bushes of crisis
Published 2/1/2012

Although the largest meeting of Central European retail took place in the times of very nervous market situation this year, the individual program contributions brought a number of very positive messages. Perhaps that is why even in this uncertain time, the level of participation in the Retail Summit 2012 was very high and reached almost 800 delegates. Summit brought a fundamental conclusion that the market of near future will be shaped not only by very turbulent macroeconomics, but also by series of revolutionary changes in society, technologies and business strategies. The key question for retail management is not whether to keep the turnover or fall by least per cent. It will be a much more important matter --how to move to a higher League of retail business or how to survive at all.

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David Bosshart: Future of Success in the Mature Market
Published 1/19/2012

David Bosshart, head of the Swiss retail think tank GDI will give a keynote speech at 18th year of Retail Summit , on January 31, 2012  in Clarion Congress hotel Prague. His contribution will deal with how to succeed in the future, "adult" market.  He is convinced that in the next stage of retail trade development, we will see the victory of creativity over money. More than how much money we spend, we will mind how effectively we invest.

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Retail Market 2012: Crisis or Revolution?
Published 1/9/2012

The Czech retail market, after a brief recovery, returned to decline in the middle of last year again. However, rather than the next crisis, this is a new revolutionary leap in the retail trade development. Therefore key question for the management of retail companies is not, how to keep the turnover or how to secure least percentage fall, but how the move to a higher retail business league or how to survive in the market at all.  Retail Summit taking place on 31st January and 1st February 2012, is ready to help in the search for answers to these difficult questions

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Retail Summit 2012: The program published and attracted a special interest; till the end of December more than 400 participants registered
Published 12/29/2011

Despite the unfavourable economic prospects and a heavy atmosphere in companies Retail Summit 2012 meets with extreme interest. 5 weeks prior to the date of event (31st Jan -1st Feb 2012), there are already over 400 participants registered. That confirms the hypothesis of organizers that especially in hard times the need to get together to search for inspiration, how to operate successfully on the market, is much more urgent. 

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The way to keep customers via loyalty programs is not easy and cheap but in spite of this the conference Loyalty over Gold brought clear proofs it can pay off
Published 11/14/2011
Program of the conference Loyalty over Gold, which took place on 10th November 2011 at Prague hotel Dorint Don Giovanni, confirmed the way to keep loyal customers through building loyalty programs is not easy and cheap in this era, but in spite of this the conference brought clear proofs it can pay off to some companies. Conference presentations and discussion of nearly a hundred experts active in the area of retail, banking and other services confirmed that programs offering emotional dimension in addition to communicated discounts work better. 
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Retail Summit 2012 seeks principal inspiration for the further development on complicated market – main speaker will be Dr. David Bosshart, CEO of the Swiss think tank GDI
Published 11/7/2011

After the years when the program of Retail Summit lied on main speakers from the side of retailers, this year will bring a change. Range and dynamics of economic and social processes require to find a key note that will dispose not only with knowledge of trends in retailing and consumption patterns, but also with ability to consider broader political, social and cultural context of doing business on European retail market. The choice for this summit is Dr. David Bosshart, CEO of independent European think tank GDI who will give a speech on „Future of Success“ in Clarion Congress Hotelu on the first Summit day on 31st January 2012.

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Program of Retail Summit 2012 published: Recommendations how to grow even in the demanding mature market.
Published 10/25/2011

The program of Retail Summit 2012 is being finalized in these days. The core motto is the analogy of 18the year of the summit with „maturity“of the Czech retail and the need for its players to get inspired with experience and ideas „from elsewhere“. Till the end of November it is possible to register for the summit under Very Early Birds discount conditions.

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CEOs at PR Summit: Companies will not grow without investment into Public Relations
Published 10/20/2011
The third PUBLIC RELATIONS SUMMIT with the participation of CEOs from top Czech companies confirmed investments into communication are necessary for company growth and generating trust in its brand.

 

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What is the role of Shopper Marketing in digital media era?
Published 9/30/2011
Traditional media such as TV or leaflet communication dramatically loose efficiency. It is necessary to address today’s consumer in more efficient ways, directly in the store or using digital media. How to do it the best way possible and how to adapt to the growing generation of „digital natives“ – was the discussion of participants at  the conference Retail in Detail/Shopper Marketing on 27th September 2011 in Prague hotel Olympik Artemis.
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Inspirational Leadership Guru Spoke to Czech Executives about Principles of Systematic Development at Leadership for Life Conference
Published 6/30/2011
The principles of Inspirational Leadership, its power and potential in corporations, and ways to
be inspired – all this was covered by the Leadership for Life Conference which took place on
28 June 2011 at the Grand Majestic Plaza Hotel in Prague. Lance Secretan, charismatic leader
and one of the top five global speakers on the subject of Inspirational Leadership, was the
keynote speaker at the conference, and he held almost a hundred conference participants
spellbound by his presentation, in which for almost two hours, he shared his unique corporate
experiences.
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Congress Marketing Management 2011 revealed that the companies that gave less and lower discounts last year were winners
Published 5/13/2011
More than 150 participants from leading companies of five countries have gathered on 11th May in Prague hotel Grand Majestic Plaza at the Marketing Management 2011 congress to cope with the  motto “End of Sales – Long Live the Brand!” Participants came  to get inspired on how to sell brand quality and value without unnecessary price underbidding.
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First year of the conference Forum for Sustainable Business clearly showed the world goes from CSR to sustainability
Published 4/19/2011

Even though the world has paved the holistic conception of sustainable business based on three pillars “People-Environment-Economy” and as a term sustainability was established even in educational and certification systems, until now we are trying to deal with its parts, for example communication of company social responsibility. But it sparkles for a better time. On Thursday 14th April in the Prague Hotel Don Giovanni there was held first year of the conference Forum for Sustainable Business with participation of nearly 120 representatives of 85 companies and institutions. This conference has a long-term goal to promote sustainability in its whole range, across all sectors, commercial and non-profit sphere and therefore create space for integration of sustainability ideas into strategies of companies, organizations and institutions.

 

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Retail in Detail/Fresh Food 2011: Highly representative and engaged discussion on the future of fresh food market
Published 3/25/2011
More than 150 representatives of producers and distributors of fresh food discussed on 23rd March 2011 at the conference Retail in Detail/Fresh Food 2011 the state and perspectives of fresh food market. Already the opening presentations of analysts clearly signalized that commonly mentioned phrases about extreme price sensitivity of Czech customers and their low loyalty towards domestic food products differ from reality. Research of GfK presented by Ondřej Tomas, confirmed that quality, good reputation and origin of the products are key factors influencing shopping. And the Czech food has good reputation - especially in the category of milk and meat products they are preferred against import. The key parameter for the product to be taken as Czech is mainly production in the Czech Republic, which is (a lot or more) important for 87% of consumers. Czech brand ownership is less important (61%) compared to this.
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Czech Construction Forum 2011: Building sector in the Czech Republic is at critical crossroads
Published 3/2/2011

Already the 7th year of the Czech Construction Forum was held on 1st March 2011 in Prague hotel Olympik Artemis and a record number of 300 construction resort representatives confirmed the necessity of dialogue between experts and state administration representatives. Most people present did not hide their nervousness from controversial steps of the government towards the sector that has a significant influence on employment rate, being a distinct indicator of the whole state economy.


 

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RETAIL SUMMIT 2011 HAS BEEN AWARDED FOR ITS HIGH INFORMATION VALUE AND THE BEST LEVEL OF DISCUSSION SECTIONS IN HISTORY
Published 2/14/2011
17. year of the traditional expert and social meeting of top representatives of the Czech and Central European retail was, according to spontaneous reactions if the participants as well as according to the questionnaire among participants, very successful. The representative research, in which every third attendant participated, signalizes that Retail Summit 2011 had, in the history of this event, the highest perceived information value.

 

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