Program of the marketing event of the year, 13th year of Marketing Management Congress, has been published.
Published 4/2/2012

Marketing Management Congress with the subtitle "lucky thirteen" brings exceptionally rich program, offering nearly 20 speakers from both the Czech marketing field and abroad. They will debate about the right balanced mix of courage, insolence and accountability in marketing of today.

The 13th annual Marketing Management Congress will take place on Thursday 3rd of May at the hotel Boscolo Prague. The opening program block: "What was true in marketing yesterday is no longer true today," will compare the approaches of classical marketing and new non-traditional tools. Speakers will search for a balanced mix of courage, insolence and accountability in current marketing practice.

Marketers that were not afraid to succeed will present their stories in the second conference block. Its introduction will include Rikki Drori, Marketing Director of Google for South and Eastern Europe that will share her rich international career experience (for more see the separate press release). The contribution "Explosive connection" will speak of the unique cooperation in marketing communication of the advertiser and media – Kofola company and FTV Prima. Valuable contribution from the non-food sector will be presented by Marketing Director of the company Ravak. The moderator of the block Jan Binar, CEO McCANN Erickson, says: "The three examples, three approaches, three successes. Google was not afraid and took control over the whole world of information, Kofola was not afraid and everyone loves her, and Ravak was not afraid to become a successful international brand. So why to be afraid?“.

The program block "Young and CEOs" will bring a look at marketing in the eyes of CEOs of three major companies. Their performances will be linked by the courage and determination to shake the old "juggernaut"/ company machinery, to create an own market space, or to conquer global market from the Czech Republic. The Congress will be concluded by a discussion panel about the most common truths and false in marketing communication, where we will learn what the main concern of the Czech marketers is. This panel will be chaired by Tomáš Poucha, founder of the Marketing Institute, who adds: "We tried to design the program to show the cases of courage in marketing that work and produce measurable results for the company. We wanted to show that courage is paid. We'd like to inspire participants in this direction. "

The complete conference program and online registration form are available at Advantageous price for Early Birds is valid till April 6th.


Media contact:
Blue Events
Zuzana Mračková, Client Service Manager
Tel.: +420 222 749 841, e-mail:,

Basic information:
When / Where: 3rd May 2012, Hotel Boscolo Prague
Organizers: Blue Events in co-operation with Marketing Institute
Conference Web: