Retail Summit 2017 program: Digital transformation drives the change of the retail market
Published 12/5/2016

Retail Summit 2017, taking place on 30. 1. - 1. 2. 2017 at Clarion Congress Hotel Prague, will focus on no-line retail. Main attention will be given to the forecast of retail trade and to innovations, changing shopping pattern and retail business itself. The program highlights the dialogue between the leaders of brick&mortar and internet trade. In that context, topics like customer experience, seamless retailing or e-Commerce consolidation will receive the biggest space in the program.

Retail Summit 2017 will focus on no-line retail
Published 9/12/2016

Prague, 12/9 2016 – Retail Summit 2017 will address the hot topic how to trade on the market, where new digital technologies and globalisation abolish old borders and create no-line retail. It will take place on Jan 30 - Feb 1, 2017 in Clarion Congress Hotel Prague.It is expected that the Summit will once again attract attendance of more than a thousand retailers and their suppliers, and the capacity of Conference Centre will be completely full. So, please put the date ofRetail Summit 2017 into the calendar and take the opportunity to register on very favourable early terms.

The way out of price promotion trap leads through small but systematic steps. And through digital transformation.
Published 4/6/2016

Praha 6th April 2016. The specialized conference for series Retail in Detail focused on the most pressing topic of the Czech retail, how to reduce overflow and inefficiency of promotional campaigns in the field of FMCG. Despite the growth of the economy, consumer confidence and wages, there still exists an unaccountable raising share of goods sold in discount promotions – more than 50%. All that in situation when Czech consumers put the factor of price just to the fourth place within purchase decision-making factors. More than 160 suppliers, distributors and retailers, thus discussed the results of market analyses and searched the ways out of the promotion trap with the help of practical examples from abroad and inspiration from the sphere of digital technologies and e-commerce.

Retail Summit 2016 from the perspective of participants: the most balanced program of last years
Published 2/7/2016

Praha 7. 2. 2016: Retail Summit 2016 defended the reputation of the biggest meeting of retailers and their suppliers on the Central European market. In its 22nd year participation reached almost the last year's record - during the three days Clarion Congress Hotel was visited by a total of 1,027 participants.

Retail Summit 2016: Retail value can be uplifted only jointly with key partners
Published 2/4/2016

Praha, 4. 2. 2016 – A thousand of retailers and their suppliers discussed options for market value increase at Retail Summit 2016. They agreed that neither retail, nor any other element of supply chain, can create value on the account of other partners. Deepening of collaboration in the whole chain of relations and implementation of win-win-win principle is thus vital.

Program of Retail Summit 2016 reflects the desired power balance of individual market players
Published 11/30/2015

Praha, December 1, 2015 – Retail Summit 2016, planned for February 1st to 3rd in Clarion Congress Hotel Prague, will bring very rich program offering the right balance between key market players. The line-up consists of retail stars, both Czech and international, representing various corporations and independent companies. The program also reserves special space for interaction between traditional brick and mortar retailers and E-Commerce, so much booming in the Czech market these days.

Prof Murray: Retail is a tough business, so it is easy to make mistakes that destroy value
Published 10/15/2015

Prague, October 15, 2015 – Professor Kyle B. Murray, key note speaker at Retail Summit 2016, will in his Prague presentation focus on the right retail value proposition. He plans to share key findings from extensive shopper research and interviews with leading retailers. Historically, retail competition has been about the environment and the products, but the future is about engaging customers - that will be the key message of his speech.

Key topic of Retail Summit 2016 revealed: How to bring value back to retail business?
Published 8/7/2015

Prague, August 7, 2015 – Retail Summit 2016, the largest event of its kind in CEE, will focus on hot topic of value uplift of retail business. The value will be discussed in the context of the whole chain of its creation (or liquidation ...), i.e. in relation to key stakeholders from customers up to employees. To offer an even wider range of opportunities for networking, the Summit will extend its format for 3 days (1 - 3 February 2016). The popular venue stays unchanged: Prague Clarion Congress Centre.

Retail in Detail/FMCG online: A rightly-timed conference
Published 6/10/2015

Prague, 10th of June 2015 Great things have started to happen in the area of online FMCG sales. Therefore the FMCG Online conference from the Retail in Detail series, organized by Blue Events, came at the right time. More than 150 manufacturers, retailers, distributors and E-Commerce information and service suppliers came together in the conference hall of the Boscolo Hotel in Prague to become familiar with the new online business network undergoing radical change. Nine speakers focused primarily on analyses, trends and changes of the FMCG market during the E-Commerce expansion period. In the dynamic afternoon discussion forum, everyone also compared different business models of multiple online retailers and discussed general chances and risks that accompany online FMCG sales.

Retail in Detail/FMCG Online: Interest in the conference exceeded expectations. The organizers are moving the event into a larger space.
Published 5/20/2015

Prague, May 20 – Interest in the specialized conference Retail in Detail by Blue Events, focused this year on the highly topical subject of e-Commerce in FMCG, exceeds all expectations. 3 weeks before the conference term the originally planned Conference Centre is completely overfilled. The organizers are therefore forced to move the event to a larger conference hall of the hotel Boscolo in the centre of Prague.

Retail in Detail/FMCG Online: Can we expect a massive growth in the market share of Internet retailers?
Published 4/15/2015

Praha, 15th April 2015 – E-Commerce in the FMCG segment in the Czech republic does not amount to such market shares as in the UK or France so far. But in the future it will change due to the expansion of iTESCO into other regions and also as a result of the launch of other Internet players. Despite these changes we can expect that the main obstacles for the decision to shop food on the Internet will largely remain in the minds of potential customers. How can Internet retailers deal with these challenges? These questions will be discussed at the next specialized conference Retail in Detail with the subtitle FMCG Online, which will take place on June 10, 2015 in the Prague innovation HUB centre.

Retail in Detail/FMCG Online: Internet revolution has arrived to FMCG market
Published 4/8/2015

Praha, 8th April 2015 –E-Commerce increasingly influences the FMCG market in Europe and recently also in our country. Will FMCG categories copy the dynamic development of Internet non-food retail? And how can we prepare for these radical changes on the market? These questions will be discussed at the next specialized conference Retail in Detail with the subtitle FMCG Online, which will take place on June 10, 2015 in the Prague innovation centre HUB. It is intended for all retailers and producers, whether they are already active in this area, or just considering their options to take advantage of the opportunities that the Internet revolution has to offer.

Retail Summit 2015: The record number of participants is a commitment for the next year event preparation
Published 2/9/2015

Prague, 9th February 2015: Retail Summit 2015 defended the reputation of the largest gathering of retailers and their suppliers on the market and in the 21 year reached a record level of participation –a total of 1072 participants came to Clarion Congress hotel during the two conference days and gala evening. Representative research responded by 25% participants has confirmed that the organizers were very well prepared for this mass of visitors - the average mark granted for the organisation (1.23) is the best in history. The greatest identified benefit of the action was a high traffic and the value that the summit brings for networking, informal personal contacts and exchange of views among the market players: "it's the biggest discussion platform we have, that is very much needed for the cultivation of the market and the development of its relations."

Published 2/5/2015

Retail Summit 2015 (Praha, February 3 & 4, 2015) focused on the search of new paths for retail development. This key topic was discussed from different angles, like new strategies or innovation of products, services and retail formats. Nevertheless, the most intensive attention was given to distribution channels and to the search for new paths connecting manufacturers, retailers and consumers. No wonder as this area is most affected by explosion of new technologies, drivers of the digital and mobile revolution. Discussions at Retail Summit 2015 came to the conclusion that the consumer knows exactly what he wants. He asks for deep understanding, wants to shop in most convenient way anywhere, anytime and in the way he prefers to choose. And desires to get the same brand experience in all channels, be the website, brick & mortar store or home delivery. Satisfying this demand is one of the most probable paths to the success at the retail market of near future. A path which is not trivial but passable…

Retail Summit 2015: Over 600 participants registered. The program will bring many revelations
Published 1/16/2015

Praha, 16th Jan 2015 – 21st year of Retail Summit reports at this moment over 600 participants. The varied composition of the registered suppliers of goods and services, as well as retailers, promises interesting discussions. Participants cover both representatives of retail companies from TOP 10 category, specifically Ahold, Billa, Globus, Makro, Penny Market or Tesco, and managers of other food and non-food chains, specialised shops or e-commerce retailers.

Retail Summit 2015: Top Meeting of the Czech Food Industry
Published 1/6/2015

In the days of February 3 – 4, 2015 the 21st year of Retail Summit will take place at Clarion Congress Hotel in Prague. Traditionally, this great vocational and social meeting focused on the development of retail trade in the Czech Republic and other Central European countries will welcome not only retailers, but also the top representatives of the food industry.

Retail Summit 2015: Customer at a multilevel junction
Published 12/15/2014

A key topic of the Retail Summit 2015 (Prague, 3-4 Feb. 2.2015) will be searching for new paths. Program of this prestigious event will show the theme from various perspectives such as new strategies, or innovations of products, services and retail formats. However, the biggest attention will be paid to distribution paths, or channels, i.e. to the search for new paths between producers, retailers and consumers. Namely this area is most affected by the explosion of new technologies that launched the digital and mobile revolution in the retail market.

Retail Summit 2015 key note speaker, Dr. Jörg Wallner from think-tank 2bAHEAD, will focus on future of brick & mortar retail in the conditions of digital revolution
Published 12/3/2014

Key topic of Retail Summit 2015 (Prague, February 3 - 4, 2015) will be seeking for new paths. Program of this prestigeous event is full of presentations on innovations that are often connected with new technologies and mainly with explosion of e-commerce. In spite of this the key question majority of Retail Summit 2015 participants will ask touches perspectives of the current retail network and future of brick & mortar stores. Therefore the presentation of Dr. Jörg Wallner, the conference key note speaker, will focus on this crucial topic.

Preparations of Retail Summit 2015 are finalized
Published 11/10/2014

Prague, 10th Nov, 2014 – The largest central European retail conference enters the final phase of preparations. The 21st Year of Retail Summit, subtitled "Searching for new paths", will bring key themes such as "omni-channel retailing" or the challenges of the brick & mortar retail, in terms of the rapidly expanding e-commerce.

Retail Summit 2015 will focus on searching for new paths
Published 10/14/2014

Prague, October 14, 2014 – The largest retail conference in CEE - Retail Summit publishes the topic of the upcoming 21st year that will take place in Clarion Congress Hotel in Prague on February 3 - 4, 2015. It will concentrate on „Searching for New Paths“ in all aspects of retail business.

Loyalty Over Gold: Stop unthinking loyalty cards issuing!
Published 9/25/2014

5th year of the annual conference on attracting and retaining loyal customers was held on September 24, 2014 in Prague Impact HUB. More than 80 participants took note of practical case studies from the Czech market, were inspired by the keynote speaker Bram Alkema from the Netherlands or participated in discussion.

A good marketer is managing the future, not the past (exclusive interview for ČIA News)
Published 9/14/2014

Bram Alkema, the top speaker and specialist in management in the field of marketing, innovation and customer relationship development, will come to Prague on September 24 2014 to give a speech at Loyalty over Gold conference. On this occasion he gave an exclusive interview to ČIANEWS. In his opinion the good marketer is managing the future, not the past. Efficiency is for losers. Strategy is the art of staying one step ahead of the need to be efficient. And good marketer does not need advertising and certainly doesn’t do ROI calculations…

We asked the keynote speaker of Loyalty over Gold conference with what he comes to Prague..
Published 9/3/2014

In September, Bram Alkema visits the Czech Republic, to be part of Loyalty Over Gold conference, which will be held on September 24, 2014 in HUB Impact Prague. Bram Alkema as a world class speaker on management in the field of marketing, innovations and customer development comes to Prague to advisethe Czech marketers to obtain and retain customers.

Retail Summit 2014: One thousand participants found inspiration for uncertain times
Published 2/4/2014

Praha, February 4, 2014 - Retail Summit took its 20th Anniversary year, held on 4 and 5 February 2014 , in a very pragmatic way – focusing on ways how to succeed in today's uncertain times. It was obviously a very topical subject, as evidenced by the fact that it attracted about a thousand participants. Retail Summit 2014 thus broke all-time records in both the number of speakers, as well as commercial partners and registered delegates. Most of all, it excelled through immense variety of information and ideas. That should be an important boost for anyone who has the ambition to succeed in future difficult struggles in the Czech and Central European market.

Retail Summit 2014 in the centre of retailers’ interest
Published 1/14/2014

Praha, 15th Jan 2014 – The Jubilee 20th Year of the Retail Summit has already registered nearly 600 participants. The varied composition of those registered - both suppliers of goods and services, as well as retailers - is promising interesting discussions. Among the delegates there are representatives of almost all companies from the TOP 10 retailers in the Czech market, namely Kaufland, Tesco, Ahold, Makro, Penny Market, Globus, Billa, Spar and also several dozens of Czech and Slovak COOPs

Program of the Retail Summit 2014 published: 117 speakers and panellists will help to resist the uncertainty
Published 12/12/2013

Prague, 12th Dec 2013 – A record number of 117 speakers and panellists, who represent different types of players, forming the Czech retail market will take part in 20th year of the Retail Summit in Clarion Congress Hotel on Feb 4-5, 2014. Participants will be also inspired by the examples of successful solutions from a range of personalities from abroad and "from elsewhere". The Program, which has just been published, will focus on finding ways to succeed in times that are really not simple and stable.

Retail Summit 1995 - 2014: The special proceedings to 20th birthday of this feast of retail
Published 10/7/2013

Praha, 7 Oct 2013 - The last year of the Retail Summit, top Czech retail market meeting, which was held in early February, had one of the historically highest attendances (938 participants) and the best assessment of the program quality in history. It gives the right to claim that in spite of increasing age this unique event does not lose its ideas and energy. And thus has a right to a small historical flashback in the form of proceedings „20 years with Retail Summit“. For convenience of readers it was prepared the form of an online publication at

Retail Summit enters the jubilee 20th year not only with new ideas but also with new logo of the event
Published 10/6/2013

Prague, 4.10. 2013 – 20th year of Retail Summit, to take place on February 4-5, 2014, will bring a lot of novelties that are advertised also be renovated facelift of the event logo. Its centrepiece remains the symbol representing the customer, who starts to be the key player in conditions of fully saturated and highly competitive market. The arrows, i.e. production and trade, can succeed only if together they do everything for the satisfaction of customers´ needs, wishes and desires.

Retail Summit enters its 20th year with the ambition to support those who want to succeed in uncertain times
Published 10/1/2013

Praha, 1st Oct 2013 – Retail Summit, the platform for a regular meeting of retailers, suppliers and all those who are actively helping to shape and continuously improve the Czech and Central European retail market, enters the 20th year. It will be held in the days of 4-5 February 2014 at the Clarion Congress Hotel Prague and will focus on finding ways to be successful even in uncertain times, that we're experiencing now, and most probably also in near future.

Published 2/12/2013

Retail Summit, which was held in Prague on 5-6 February 2013, was exceptional not only because of the highest attendance, but also by the best evaluation of participants in relation to the atmosphere and opportunities for interaction in its history. The more relaxed program of the afternoon of the first day and an attractive programme of the Gala evening contributed to it in a large extent. Clarion Congress floor was full of debating visitors till the late hours.

European financial crisis appears to have bottomed out
Published 2/11/2013

Findings of the GfK Consumer Climate Europe and USA for the fourth quarter of 2012

Nuremberg, 8 February 2013 – Europe is stuck in recession. However, experts believe that the crisis may have reached its lowest point in autumn last year. Consumers also seem to think it is now feasible that there will be an economic upswing at the end of 2013, possibly even earlier in some countries. In line with this, economic and income ex-pectations increased slightly again in most of Europe, albeit still re-maining at an extremely low level. In contrast, willingness to buy dropped in most countries at the end of the year as many consumers are generally suffering the effects of falling income, raised taxes and high unemployment. These are findings of the GfK Consumer Climate Europe and USA survey, which provides an overview of the develop-ment of economic and income expectations and willingness to buy among consumers in 12 European countries and the USA.

Published 2/6/2013

Retail Summit went through another successful year. More than 900 participants (the highest number ever in 19 years’ history) joined the two days discussion about the future of retailing and sought for inspiration and energy how to cope with challenges of the very demanding market. As Zdeněk Juračka, the President of the Czech Confederation of Commerce and Tourism said in in the beginning of the Summit, issues relating to the further development of the retail sector are not at all easy. The more important is to discuss the future together and to find a way forward. Retail sector in the role of the second largest employer in the Czech Republic with a share of 14% in the creation of GDP undoubtedly deserves this attention.

The Level of Interest in Retail Summit 2013 is Totally Unprecedented in 19 Years-Old Conference History
Published 1/24/2013

The largest meeting of retail market key players in Central Europe, which takes place at the Clarion Congress Hotel Prague on Feb 5-6 2013, enjoys unprecedented interest of participants. 12 days before the action the congress centre capacity is nearly sold out. Reception of applications is therefore possible only until 31st January.

Retail Summit has registered already 600 participants – do not miss the event of the year!
Published 1/10/2013


Retail Summit 2013 will be held only in 4 weeks (Feb 5-6, 2013), and a record inflow of participants
(number of registered candidates have already surpassed 600) suggests that also in 19th year of its existence,
the event is defending the position of the largest retail conference within Central Europe.

Future as a complexity overload? Possible future scenarios by John Casti, author of X-Events will be the part of Retail Summit 2013
Published 11/19/2012

One of the key speakers at 19th year of the Retail Summit will be John Casti. He is coming to the Czech Republic for the first time on the occasion of release of his latest book, X events. Participants of Retail Summit will be able to listen to his ideas in the block „Inspiration for the future“ within the first Conference day.

Deliberating data– when numbers are inspiring instead of limiting
Published 9/27/2012

The topic of the 3rd year of the Conference Retail in Detail/ Shopper Marketing was mot chosen accidentally. It responds to the ever-deepening crisis in retail trade, when companies attempt to solve it using the tools that are unwittingly leading them into discount traps. It seems that the Czech retail market needs to return to strategies based on high-quality analysis of the market and shoppers needs and the use of all components of the marketing mix, not only the price. More than 120 marketing and category managers and other specialists in shopper marketing came to discuss the issues of liberating or binding data to hotel Olympik Artemis in Prague.

Manita Khuller from OgilvyAction is a keynote of the recently published program of Shopper Marketing 2012. Early Birds discount fees available just till the end of August.
Published 8/22/2012

This annual traditional meeting of shopper marketing specialists and managers to be held in the Prague Hotel Olympik Artemis on September 26, 2012, has taken a concrete form. Its just released detailed programme, providing strategy and specific examples, how the quality insight information and analysis can improve decision making of marketers and contribute to the growth of the turnover on retail and supply sides of the market.

Press Release - Tobii - Speaker on Shopper Marketing 2012 - Enhancing visibility for shoppers as the driver of new packaging: Tobii reveals 3D label real life example
Published 8/22/2012

Prague, [22.8.2012] At the Retail in Detail Shopper Marketing Conference on September 26 in Prague, Tobii Technology presents a shopper research case study about better visibility of products in stores based on a real life example. Speakers are: Fredrik Blomquist, CEO at Rolling Optics a developer of 3D visual materials and Jürgen Bluhm, Area Manager Market Research Central Europe at Tobii Technology, the global leader in eye tracking and gaze interaction. Package design is constantly evolving and being modified to gain the attention of shoppers. The study used eye tracking to compare different premium shampoo bottle labels with each other. By examining shoppers’ viewing patterns, both qualitatively and quantitatively, a 3D label producer could establish a correlation between the use of their labels and a 90% increase in sales. The study was driven by Rolling Optics and it was conducted by Tobii Technology. It took place in a hair care store. Tobii Glasses, a mobile eye tracking system, were used to collect eye movement data from shoppers looking at shampoo bottles on a real store shelf. Instead of simulating a store shelf, this allowed for a more natural experience similar to one experienced when shopping.


Retail Summit 2012: Eight hundred participants were convinced it would be a mistake to overlook the forest of new opportunities behind the bushes of crisis
Published 2/1/2012

Although the largest meeting of Central European retail took place in the times of very nervous market situation this year, the individual program contributions brought a number of very positive messages. Perhaps that is why even in this uncertain time, the level of participation in the Retail Summit 2012 was very high and reached almost 800 delegates. Summit brought a fundamental conclusion that the market of near future will be shaped not only by very turbulent macroeconomics, but also by series of revolutionary changes in society, technologies and business strategies. The key question for retail management is not whether to keep the turnover or fall by least per cent. It will be a much more important matter --how to move to a higher League of retail business or how to survive at all.

David Bosshart: Future of Success in the Mature Market
Published 1/19/2012

David Bosshart, head of the Swiss retail think tank GDI will give a keynote speech at 18th year of Retail Summit , on January 31, 2012  in Clarion Congress hotel Prague. His contribution will deal with how to succeed in the future, "adult" market.  He is convinced that in the next stage of retail trade development, we will see the victory of creativity over money. More than how much money we spend, we will mind how effectively we invest.

Retail Market 2012: Crisis or Revolution?
Published 1/9/2012

The Czech retail market, after a brief recovery, returned to decline in the middle of last year again. However, rather than the next crisis, this is a new revolutionary leap in the retail trade development. Therefore key question for the management of retail companies is not, how to keep the turnover or how to secure least percentage fall, but how the move to a higher retail business league or how to survive in the market at all.  Retail Summit taking place on 31st January and 1st February 2012, is ready to help in the search for answers to these difficult questions

Retail Summit 2012: The program published and attracted a special interest; till the end of December more than 400 participants registered
Published 12/29/2011

Despite the unfavourable economic prospects and a heavy atmosphere in companies Retail Summit 2012 meets with extreme interest. 5 weeks prior to the date of event (31st Jan -1st Feb 2012), there are already over 400 participants registered. That confirms the hypothesis of organizers that especially in hard times the need to get together to search for inspiration, how to operate successfully on the market, is much more urgent. 

The way to keep customers via loyalty programs is not easy and cheap but in spite of this the conference Loyalty over Gold brought clear proofs it can pay off
Published 11/14/2011
Program of the conference Loyalty over Gold, which took place on 10th November 2011 at Prague hotel Dorint Don Giovanni, confirmed the way to keep loyal customers through building loyalty programs is not easy and cheap in this era, but in spite of this the conference brought clear proofs it can pay off to some companies. Conference presentations and discussion of nearly a hundred experts active in the area of retail, banking and other services confirmed that programs offering emotional dimension in addition to communicated discounts work better. 
Retail Summit 2012 seeks principal inspiration for the further development on complicated market – main speaker will be Dr. David Bosshart, CEO of the Swiss think tank GDI
Published 11/7/2011

After the years when the program of Retail Summit lied on main speakers from the side of retailers, this year will bring a change. Range and dynamics of economic and social processes require to find a key note that will dispose not only with knowledge of trends in retailing and consumption patterns, but also with ability to consider broader political, social and cultural context of doing business on European retail market. The choice for this summit is Dr. David Bosshart, CEO of independent European think tank GDI who will give a speech on „Future of Success“ in Clarion Congress Hotelu on the first Summit day on 31st January 2012.

Program of Retail Summit 2012 published: Recommendations how to grow even in the demanding mature market.
Published 10/25/2011

The program of Retail Summit 2012 is being finalized in these days. The core motto is the analogy of 18the year of the summit with „maturity“of the Czech retail and the need for its players to get inspired with experience and ideas „from elsewhere“. Till the end of November it is possible to register for the summit under Very Early Birds discount conditions.

What is the role of Shopper Marketing in digital media era?
Published 9/30/2011
Traditional media such as TV or leaflet communication dramatically loose efficiency. It is necessary to address today’s consumer in more efficient ways, directly in the store or using digital media. How to do it the best way possible and how to adapt to the growing generation of „digital natives“ – was the discussion of participants at  the conference Retail in Detail/Shopper Marketing on 27th September 2011 in Prague hotel Olympik Artemis.
Retail in Detail/Fresh Food 2011: Highly representative and engaged discussion on the future of fresh food market
Published 3/25/2011
More than 150 representatives of producers and distributors of fresh food discussed on 23rd March 2011 at the conference Retail in Detail/Fresh Food 2011 the state and perspectives of fresh food market. Already the opening presentations of analysts clearly signalized that commonly mentioned phrases about extreme price sensitivity of Czech customers and their low loyalty towards domestic food products differ from reality. Research of GfK presented by Ondřej Tomas, confirmed that quality, good reputation and origin of the products are key factors influencing shopping. And the Czech food has good reputation - especially in the category of milk and meat products they are preferred against import. The key parameter for the product to be taken as Czech is mainly production in the Czech Republic, which is (a lot or more) important for 87% of consumers. Czech brand ownership is less important (61%) compared to this.
Published 2/14/2011
17. year of the traditional expert and social meeting of top representatives of the Czech and Central European retail was, according to spontaneous reactions if the participants as well as according to the questionnaire among participants, very successful. The representative research, in which every third attendant participated, signalizes that Retail Summit 2011 had, in the history of this event, the highest perceived information value.